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Welcome to the ICU
We're a full-service video production
and creative agency that develops
powerful and compelling entertainment
and media campaigns for our clients.
Come on in to see for yourself
Click the logo or scroll to get started

Contact Us



We are a creative agency that develops powerful
and compelling media for our partners.
At the ICU, we collaborate with our partners to produce the most advanced
visual presentations, extending the reach and buzz of a brand, product or event.
We believe that combining entertainment and advertising is the most effective
strategy to break through the clutter and generate new avenues for reaching
consumers with more engaging messages.


Our Videos Have Generated Over 30 Million+ Views


Every problem has a solution. We’ll push creative boundaries, and find that solution, with our desire and your objectives to guide us. We are maniacally focused (we’re off the medication) on getting the desired response from your target audience.


Social Media Viral
Quick, fast paced, targeted message easily
shared– campaign use weekly or more often.
Designed to convert new customers, and build
brand awareness through viral tendencies and
crowd – inspired animal spirits.
Compelling Promotional
Informative, branded, targeted message- easily shared
- campaign use is often weekly or bi-weekly, designed
to convert new customers into being brand loyalists
as well as providing existing brand consumers relevant
video content to promote on behalf of brand.
Explorative Advertorial
Longer form video, scripted, storyboarded, directed
and produced into an in-depth and detailed
content viral for brand education and sales and
marketing campaigns centered on the brand’s
existing loyal consumer base while also creating
awareness and brand extension into new demographics
and users.
Live Event Content
Video showcasing an artistic or branded
event, shot on location of event-campaign
often tied to gathering critical mass in
preparation for event and/or the release of
content post event.

Case Study

The ICU Solution
The ICU created inspirational and explorative
video content for 1199 to be used as an
internal motivator for their membership as
well serve to illustrate to the public the
grass-roots strategy and execution of
organized labor and its impact on political
The ICU Solution
The ICU was able to cultivate a dual production
presence that created content for urban
viewers featuring A$AP artitist interviews, live
show recaps, candid lifestyle visuals, and short
music video behind the scenes segments that
were distributed through various online outlets
including Blowhiphoptv, OnSmash, and
Worldstarhiphop and many other notable online
The ICU Solution
We created a SERIES OF MUSIC VIDEOS with
Layer top recording artists that exclusively
featured the Rocksmith streetwear brand
and were subsequently viewed on over 100
MEDIA OUTLETS, for millions of views and
impressions successfully fulfilling our clients
needs. Rocksmith is now considered a staple
in Hip Hop clothing/lifestyle.

We offer full-service consultancy services relating to your act, including A&R, publicity, plugging, marketing, management, and general business affairs. Our advice is insightful, impartial and completely confidential.


Darryl Phillips

Founder | Director | Preditor

Darryl Phillips is a Principal at The ICU and responsible for gauging the direction of new techniques and technologies for The ICU content creation.

Devin Calloway

CTO | Multimedia

Devin is the CTO and partner of 303 Network, Inc., and is responsible for managing the web technology development of the corporation. 

Isaac Aguirre

Director | DP | Editor

Cinematographer & Editor. Isaac has worked on numerous music videos, brand virals and candid interviews for a host of online properties and publishers.

Osiris Fields


Osiris is a NY based Videographer, Photographer, Web Designer and Audio Engineer. A multimedia technician who strides in getting the job done.

Get in Touch



What continues to set The ICU apart from other video production companies, year after year? It’s our creative track record and unparalleled client satisfaction. Professional, experienced and 100% reliable, The ICU provides one stop shopping for all video production services and post-production needs.


If you have a project you would like to discuss,
get in touch with us.

Based in New York City, The ICU is a full-service video production and creative agency that develops powerful and compelling entertainment and media campaigns for our clients.

New York City, NY

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